by Courtney Vickery
A free 12-page guide to the eight systems every online business needs, what they should cost, and which connections are quietly eating your week.
Most tech problems aren't technology problems.
Your booking tool doesn't talk to your email list, your invoices live in one place and your client notes in another, and every new client means twenty minutes of copying and pasting.
This guide walks you through what a complete tech stack actually looks like, with real recommendations at three honest budget levels ($0 to $100, $100 to $300, and $300 and up per month).
Current pricing, no affiliate padding, no assumption that you'll enjoy troubleshooting.
The eight core systems, and the four handoffs that matter most
Tool recommendations at every budget, with what each one actually costs in 2026
Five automations worth building, in the order to build them
A worksheet to map your own stack and spot what you're double-paying for
The six mistakes I see most often
I'm Courtney Vickery, founder of Declet Designs. I build websites and local SEO strategies for service-based business owners, and I got here by way of a healthcare director job where I rolled out software across three departments.
That's where I learned that good tools which don't talk to each other create more work than no system at all.