Your About Page is Scaring People Off | Deep Dive 03

Your About Page Might Be the Scariest Thing on Your Site, Reader 👻 It’s spooky season (my fav season), so let’s talk about something scarier than a bad jump scare in a horror flick: your About page. I know, I know. It’s the page everyone struggles to write. But, if your About page is all “blah blah credentials” or worse, “my detailed life story since birth,” then you’re scaring people away before they even click to book. And unlike a bad scary movie, your potential clients don’t stick around...