Before your inbox explodes today
Okay, Reader , it’s officially go-time. Everything in the shop is 50% off starting right now. We aren't jumping through hoops or doing any of that “today only” panic mess. I just wanted to give you an awesome discount on the tools that help simplify your website, your local SEO, and your client systems. If you want to start with something small and super practical, today’s spotlight is the Website Workbook for Copy and Strategy. It’s the same workbook I use with my own clients to help them...
3 days ago • 1 min readOkay… I changed my mind. Here’s the plan.
So… I changed my mind, Reader ... In the spirit of keeping things less overwhelming for all of us (myself included), I’m doing something super simple for Black Friday this year. Everything in my shop is 50% off all week longplus a little something extra. If you grab anything during the sale, I’ll also send you a bonus:The Tech Stack Diagnostic Worksheet. It helps you figure out what you actually need (and what you don’t) so you're not spending money on twelve subscription tools that basically...
3 days ago • 1 min readFor the entrepreneurs with 47 tabs open | Deep Dive 04
The messy magic of a neurodivergent brain in business Let’s get one thing out of the way, Reader , your brain isn’t broken because you forget to reply to an email, hyperfocus on a project for 12 hours straight, or stare at your screen wondering why the simplest task feels impossible. Repeat after me: you're NOT lazy. That’s just on executive dysfunction. And yet, most of the business advice out there assumes you operate like a productivity robot who never gets distracted by 42 Chrome tabs, a...
15 days ago • 4 min readHow your business can feed families this week
I wasn’t planning to write again this week, Reader . But after seeing how few people know what happened on November 1, I couldn’t stay quiet. SNAP benefits ended for 42 million Americans, including 16 million children. That means millions of families woke up this week wondering how to fill their grocery carts.And our food banks? They’re already stretched to the breaking point. I can’t fix that. But I can do something.And I believe we all can, too. So this week, 25% of every Advanced Website &...
21 days ago • 2 min readBook your SEO Review & Feed local families
You can use what you’ve built to change lives, Reader , and this week, we’re doing exactly that. From now through Friday, November 7, when you book an Advanced Website & Local SEO Review, 25% of proceeds will be donated to the Food Bank of Northeast Georgia. While your SEO review helps your business grow, it also does something even more urgent, it helps families in our own community eat. Every $1 donated creates 3 meals, so even one SEO Review can fill dozens of plates. Why are we doing...
23 days ago • 2 min readYour About Page is Scaring People Off | Deep Dive 03
Your About Page Might Be the Scariest Thing on Your Site, Reader 👻 It’s spooky season (my fav season), so let’s talk about something scarier than a bad jump scare in a horror flick: your About page. I know, I know. It’s the page everyone struggles to write. But, if your About page is all “blah blah credentials” or worse, “my detailed life story since birth,” then you’re scaring people away before they even click to book. And unlike a bad scary movie, your potential clients don’t stick around...
29 days ago • 4 min readYour website is confusing AF (here’s proof) | Deep Dive 02
Stop telling people to “Learn More” Confession: every time I see a big shiny “Learn More” button on a clinician’s website, a tiny part of my soul dies. Because what the heck does that even mean? Learn more about what? Am I clicking into a service page, a blog post, a random PDF download, or an endless scroll that goes nowhere? It’s like standing outside a restaurant where the sign on the door just says “Food.” Okay… but am I about to get tacos, sushi, or mystery meat surprise? I need to know...
about 1 month ago • 5 min readLast 2 Signature Brand + Website spots for 2025
Hi Reader , I’ve been deep in client projects lately, wrapping up some seriously fun websites and I realized something: this time of year always sneaks up on us. Suddenly it’s October, and everyone’s trying to finish strong, prep for the holidays, and maybe tackle that website or rebrand that’s been on the back burner since January. So before the year runs away from us again, I wanted to give you a quick heads-up: I have just 2 Signature Website + Brand openings left for 2025. These are the...
about 2 months ago • 2 min readThe quiet leak at the top of your site | Deep Dive 01
Welcome to Issue #1 of the Deep Dive with Declet Designs For what seems like forever, I’ve been sending you Tuesday tips. Short, quick notes you can scan in under a minute. They’re fun and I love sending them (and not planning to stop!), but I also believe that the things that actually move the needle in your business don’t always fit in a soundbite. I kept finding myself on client calls saying, “I wish I could walk you through the bigger picture here,” or during workshops watching heads nod...
about 2 months ago • 5 min readPlot twist: Your website might be a little too honest
Hi Reader, Quick question: When was the last time you visited your own website? Like actually visited it — not just logged into the backend to add a blog post or update your bio. I'm talking about clicking around like a potential client would. Reading your services page. Trying to figure out how to book with you. Actually attempting to use your contact form. If you're like most dietitians and therapists I work with, the answer is probably "Uh... it's been a while." And here's the thing: your...
2 months ago • 2 min read